Kya aapka koi chota sa local shop ya business hai jise aap google search mein higher rank karna chahte hai? Ya phir aap digital marketing ko samajhne mein intersted hai? To aapke liye ye video series bahut kaam ki hone wali hai. Koshish karunga bahut hi simple tarike se batane ki.
SEO to aap logon ko humne apne ek purane video mein bataya hua hai lekin ye Search Engine Optimisation kya hota hai. Ye SEO hi hai lekin isme kuch alag hota hai. Wo kya? Isme local searches par focus hota hai.
Local SEO local businesses ko search results mein higher rank karne ke liye kiya jaata hai jab log nazdiki local businesses ko search karte hai online.
Jab users kisi business ke products ya services ke local searches karte hai tab business ke products ya services ko un local searches mein higher rank karke dikhana ye hai Local SEO.
Lekin doston, local searches kya hote hai?
Aaiye ek simple example ke zariye ise samajne ki koshish karte hai-
Mai google par jaata hu aur mai '15 inch laptop' ko google par search karta hu. Jaise ki aap dekh sakte hai upar hume ads dikh rahe hai aur thoda scroll karke niche jaane par links dikh rahe hai, Ise related general questions bhi hai kuch aur scroll karke aur niche hai kuch local search results, ye hai local search results, lekin ye to kaafi niche hai page ke. Zyaada log to itna niche scroll karke nahi dekhenge na.
To is baar hume ads dikhte hai lekin uske direct nikhe hume local searches dikh rahe hai jise google ka local 3 pack ya local pack kehte hai. Wow. Aur uske niche hum dekh sakte hai kuch business ke websites ke links jo wo product sell kar rahe hai. Yaani jo wo laptop sell kar rahe hai. To local businesses ke liye ye bahut bada exposure hai.
Is example mein maine google search engine ka example liya kyunki aap to jaante hai honge ki Google ka search engine mein market share bahut bahut zyaada hai.
To jab aise local searches hote hai tab aapke local businesses ko in search results mein upar laana, google ke local pack mein aur uske niche jo links hai usme, ye karne ke liye aapko karna padega Local Search Engine Optimization
Wo kaise karenge aap? Ye hum aapko batayenge is video series ke aane wale videos mein. Lekin tab tak is example ko try karke zarur dekhna haa, taaki ye concept aapko puri tarah clear ho jaye. To is channel ko agar aapne subscribe nahi kiya hai to jaldi se kar lijiye. Dhanyawaad